Ultima Thule

In ancient times the northernmost region of the habitable world - hence, any distant, unknown or mysterious land.

Wednesday, March 16, 2005

Children terrified by Marmite!

By Aussiegirl

Flash!! From London!! A hideous brown blob has been terrifying British children, and their outraged parents are demanding action. Marmite has struck again!! Is no one safe from this brown, salty, mucilaginous stuff?

If it can be said that the world is divided into two kinds of people -- those that divide the world into two kinds of people -- and those who don't, then we can also add those people who absolutely hate, abhor, detest, despise, reject and abjure that yeasty brown, salty, sticky-icky stuff -- and those that are absolutely, fantabulously, deleriously, delectably, deliciously and delightfuly mad about it. Count me in the latter. Yes -- Marmite, my friends. You either love it or you hate it.

And now the Brits have launched a brand new advertising campaign on that theme, featuring a huge brown blob, reminiscent of the 1950's Steve McQueen movie of the same name. I note that the children who were traumatized seem to have lost some sleep and experienced nightmares. But nowhere did it mention that they lost their appetites for Marmite.


"Children 'terrified' by Marmite ads

Adverts featuring a giant blob of Marmite spread left children 'terrified' and having nightmares, it has emerged.
The TV commercials centre around a large brown 'amorphous' object described as reminiscent of the monster from the 1950s science fiction film The Blob.

In one advert, a couple are seen running away from the blob before the woman, realising what it is, smiles and goes towards it.
A crowd of people are then shown either running from the blob or diving into it.
The second advert is similar but includes a man with a cheese sandwich who dives into the blob.

Both commercials end with the Marmite slogan 'You either love it or hate it'.
Six viewers lodged complaints with the Advertising Standards Authority (ASA) about the commercials.

They said the adverts had caused 'distress' among their children, who were aged two and three, after being broadcast around programmes aimed at youngsters.
The advertising watchdog said: 'All the viewers said that their children had been terrified by the advertisements; four said their children refused to watch television after seeing it and a further two said their children had nightmares as a result.'

View the Marmite ad that has terrified millions! Join the fan club, join the hate club -- it's all here -- for the lover - and the hater.


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